Jerry Lim / Designer
Senior UX Designer
May 2017 - Present
Cross River Bank
Lead all user experience initiatives for digital products across the whole bank.
June 2008 - April 2017
Design and execute digital initiatives across a diverse range of delivery platforms (e.g. web, mobile, video, etc.), develop in-house software and products, collaborate with and manage project team members including developers, information architects, copywriters, art directors and project managers to develop strategic approaches to meet client goals, oversee quality of work, manage deliverables, client presentations, industry research, and hands-on execution of solutions. visit
Creative Director and Lead Designer
September 2007 - May 2008
Designed and oversaw full production of footwear, supervised overseas manufacturing, developed and implemented all online initiatives including the company's ecommerce site, online marketing, and communications. visit
Co-Founder and Creative Director
January 2002 - January 2006
Established a cross-disciplinary design and consulting company focusing on art and design, led high-level concept development and marketing strategies for numerous clients such as Capitol Records, Faith Popcorn, Universal Records, Beastie Boys, and Johnson & Johnson, oversaw full production from print to interactive, co-developed and produced the Effie Award winning Ouch Campaign for Tylenol with Faith Popcorn's Brain Reserve
2017 | MFA, Cornell University, Ithaca, NY
1997 | BFA, Maryland Institute College of Art, Baltimore, MD
Hi, my name is Jerry Lim and I'm a designer. My day to day involves helping organizations and individuals bring order and art to their goals and problems. I'm currently the senior UX designer at Cross River Bank and teach graphic design at John Jay College of Criminal Justice in NYC.